Vdokh
Product Launch & Air App
Overview
A concept launch for one product — a home air purifier. Device pages usually sell a green light and a promise. Here it is shown as a photograph in a real room, the exploded view goes down to the filter layers, the room calculator shows how fast the air gets clean, and the app gives honest numbers, including what the purifier cannot fix. The brand, device, prices and data are fictional.
The first screen works like a product film: a photograph of the purifier in a living room at dusk, the readings floating beside it. After “cooking” the number jumps, and the purifier brings it back to mint while you watch; one tap swaps the photograph for the 3D model.
01
Six layers, taken apart
The device opens like a telescope: the shell half slides away, and each inner layer rises above the outer one — mesh, pleated HEPA, carbon, fan, sensors. The story on the left walks through them, the active layer stays in colour, the callouts ride along with the camera.
02
A calculator you can see
Room type, area, ceiling, pets and allergies give air changes per hour and minutes to remove 90 % of particles. Next to the numbers, the same room twice: a photograph of it and a 3D cutaway where dust hangs in the air and drifts into the purifier, sped up, while the counter stays honest.
03
Data you can trust
Like a sleep ring: a night score with the weight of every factor, a day of PM2.5 with signed events and the outdoor baseline, the sensors and their accuracy. CO₂ is shown honestly — the purifier does not remove it, only a window does.
Buying stays short: the colour changes right on the model, filters come on a wear-based subscription — a new one ships when the sensors see 85 % wear, not on a calendar.
EntryUI concept; the brand, device, prices and sensor data are fictional. The exploded view and the particles are built in code with three.js (MIT); the room uses furniture and materials from Poly Haven (CC0). Every screen also renders in English. Fonts: Jost and Wix Madefor Text, SIL Open Font License.
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